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PUSHING BOUNDARIES AND REDEFINING WHAT’S POSSIBLE OF INTERACTIVE MECHA-TRONICS, KINETIC INSTALLATIONS FOR FUTURE ENTERTAINMENT.
Phyxel screen is an installation designed and produced for Cupra's fair stand at the Frankfurt/Main Internationale Automobil Ausstellung (IAA) 2019. Working together with 515 Creative Shop, we created a kinetic experience to support the firm in the unveiling of Cupra Tavascan: a brand new fully electric concept SUV.
For this occasion, Cupra wanted people to glance at the future of mobility while feeling the performance and the electrification coming up with it. Our teams fully exploited the temper of these 47.040 physical pixels shaping their speed and sound in rhythmical choreographies and hypnotic interactive pattern based on AI algorithms of computer vision.
Within crowded trade fairs ruled by digital contents, installations based on physical interaction might be an outstanding media to boost brand awareness.
"We extend our heartfelt gratitude to the entire LEVA team and eagerly anticipate future successful ventures together."
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Technical details
Project related information
YEAR
2019
LOCATION
Main Internationale Automobil Ausstellung, Frankfurt
CLIENT
Cupra
CONTRACTING
515 Creative Shop
ART DIRECTION
515 Creative Shop
