< previous project
Phyxel Screen
Frankfurt
2019
Phyxel Screen is a custom display made of physical double-faced pixels that respond to user interaction.
Working together with 515 Creative Shop, we created a kinetic experience to support the firm in the unveiling of Cupra Tavascan: a brand new fully electric concept SUV. Here, Cupra wanted people to glance at the future of mobility in a playful way that could connect anyone with their own inner energy.
47.040 physical pixels shape the mood and sound of the experience based on hypnotic interactive pattern built upon artificial intelligence. Within crowded trade fairs ruled by digital contents, installations based on physical interaction are an outstanding strategy to boost brand awareness.
TECHNICAL DETAILS
PROJECT RELATED INFORMATION
Credits
YEAR
2019
LOCATION
Main Internationale Automobil Ausstellung, Frankfurt
CLIENT
Cupra
CONTRACTING
515 Creative Shop
ART DIRECTION
515 Creative Shop
Our Service
PROTOTYPE
FABRICATION
ON SITE SETUP
KWSA
Introducing the world's largest kinetic wall, a awe-inspiring 209 square meters installation at Aramco's Innovation Center in Riyadh.
Kinetic Wall Series
The Kinetic Wall is a mechatronic and interactive installation that attracts people, elevates the engagement and reveals products or content hidden behind the wall.
Al Kharsaah Activations
For the groundbreaking ceremony of Qatar's largest solar panel field, we developed three interactive installations to engage VIPs and investors.
La Nuvola
Our custom-made Split-Flap installation made of hundreds of dynamic modules that mechanically display images, creating a vibrant and engaging scenography.
Infinite Bloom
Infinite Bloom is a set of five mechatronic flowers that unveil a coloured heart made of light and complex figures telling the story of Azerbaigian treasures, At Dubai Epo 2020.
Matrix
Matrix is made of fifteen columns bearing a total of 45 individually controlled monitors that move in sync with the contents.
Nebulae Barzan Activations
Nebulae, the Kinetic Scanner, and the Donuts Photo Stage are a set of three activations we designed and fabricated for the Barzan Gas Project inauguration event in Doha.
Chandeliers
Suspended like trees from the ceiling, this mixed-media installation at The Address Sky View creates fluid visual flows through light and video content.
Sand Flows
This project featured a real-time particle system and interaction setup, allowing visitors to engage with shifting particle streams inspired by Saudi landscapes, evolving into dynamic textures throughout the day.
Kinetic Echo
Kinetic Echo is a set of two interactive kinetic walls installed on the panoramic walkway of The Address Sky View in Dubai.
Start a conversation
Whether it's crafting a kinetic installation, building interactive exhibits or engineering special mechatronics constructions – we will move you and inspire your imagination.
