MatriX

At Innoprom Tradeshow in 2019, under the brilliant design and art direction of Simmetrico Network for the Russian Copper Company, we engineered a dynamic installation that conveys the firm’s values and arouse visitor’s curiosity and engagement.

The purpose of RCC was to endorse its global leadership in the copper production chain and put it in the picture through high-tech installations aimed to stun the audience.

Matrix is made of fifteen columns -  3.5 meters tall - counting three 32'' monitors each (45 monitors in total); every monitor is individually controlled by a stepper motor that makes it slide up and down on a rail by belt transmission.
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Visitors approaching the pavilion get immediately hit by the wall’s smooth motion: they feel invited to enter the space and to enjoy - sharing on social - the harmonic choreographies.