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PUSHING BOUNDARIES AND REDEFINING WHAT’S POSSIBLE OF INTERACTIVE MECHA-TRONICS, KINETIC INSTALLATIONS FOR FUTURE ENTERTAINMENT.
Infinite bloom is an interactive and kinetic installation we designed and produced for Azerbaigian Pavilion at Dubai Expo 2020.
It is a set of five colorful flowers that reveal a precious, delicate heart made of light and complex figures telling the story of Azerbaigian treasures.
Leveraging on fancy light and motion, they allow visitors for playful interaction and intuitive content browsing on the screens behind.
Each time a visitor approaches one of the blossoms, it blooms and gets people to discover a new story about the Country, creating a seamless dialogue between physical and digital worlds.
"I am thrilled to share my utmost appreciation for the outstanding collaboration we had with LEVA, the pioneers in interactive mechatronics for the future entertainment. Working with their exceptional team was an absolute delight from start to finish. "
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Technical details
Project related information
YEAR
2021
LOCATION
Dubai, Expo 2020 (Azerbaijan Pavilion)
CLIENT
Simmetrico Srl
CONCEPT + ART DIRECTION
Simmetrico Srl